Walk Or Lose ES
Walk Or Lose · How It Works

How it works

The whole program in five minutes. Pick a program, make your pledge, walk every day, complete it and your pledge comes back with a return. Your own steps decide it, not chance.

The loop

Four moves. That's the whole program.

01

Pick a Program

Browse open programs by pledge, length, and daily goal. Read the rules card before you join — the goal is set, you don't get to negotiate it later.

02

Make Your Pledge

Your pledge is held securely until the program settles. No markup on pledges — we charge a flat service fee on returns, never on what you commit.

03

Walk Every Day

Hit the daily step goal before midnight in your local time zone. The app reads steps from your phone and any connected wearable. One device counts at a time.

04

Get Your Return

When the program ends, everyone who completed it gets their pledge back plus an equal return, minus the service fee. Credited instantly to your in-app wallet.


Formats

Pick your format

Same core loop, four levels of commitment. Every format runs on a Fixed goal (one number for everyone) or a Dynamic goal (personalized weekly quotas built from your own step history at join).

Consistency

Weekly (~7 days), Monthly (~30 days), or Custom. Hit the goal daily; complete it and your pledge comes back with a return.

Ongoing

Runs indefinitely as participants drop off. The top ~25% by final rank get a return. Ties broken by cumulative steps. Min. two walkers.

Progressive

A step floor that climbs every day. The top ~25% by final rank get a return on a top-heavy, pledge-protected curve.

Daily Bonus

Free, one day, one participant selected for a €0.50 promo-credit reward. The only mode decided at random.


A worked example

Consistency 12, €20 pledge

A 7-day program. Goal: 10,000 steps per day. 240 people join.

Day 0 · Kickoff

240 walkers, €20 pledge each

Enrollment closes. Everyone is on track at midnight. Every pledge is locked in. You have until the next midnight to log 10,000 steps.

Day 1–3 · The easy part

218 still on track

22 people drop out in the first three days — usually because they forgot they joined, or thought 10K was a rounded-up suggestion.

Day 4–6 · The grind

94 still on track

Weather happens. Work happens. Couches happen. Participants fall away fast. No grace days, no make-ups — miss midnight and your program ends.

Day 7 · Finish

52 finishers · €78.46 returned each

The 15% service fee comes off the top. Every finisher gets the same return. You came in with €20 and left with €78.46.

Math, once. For Consistency (Weekly/Monthly/fixed Custom): complete every day and your pledge comes back to you plus an equal return, after the 15% service fee. Completion protection: if everyone finishes and the return per participant would be less than the pledge, every participant gets a full refund and Walk Or Lose keeps nothing. (Progressive and Ongoing return differently — the top ~25% by rank get their pledge back plus a top-heavy return, not an equal one.)

The hard part

What ends your program

Hard cut

Missing your daily goal

9,999 steps at 11:59 PM is the same as 0 steps. The bar is the bar. No partial credit, no grace token, no make-up.

Hard cut

Step manipulation

Shaking your phone, paint-mixer treadmill, apps that inject steps into Health Connect. Caught = disqualified with no refund.

Saved

Sync grace window

If you actually walked but your phone couldn't sync, you have a 24-hour grace window (in your local time zone) for the steps to post. Connectivity issues, not couch days.

Saved

Completion protection

If the return per participant would be less than the pledge, everyone gets a full refund. The math never punishes a group that all finishes strong.


What counts

Devices we trust

Walk Or Lose is currently Android only. iOS is coming. Steps are read directly from Android Health Connect (or Google Fit where Health Connect isn't available) — hardware-grade accuracy, tamper-resistant.

Android

Health Connect or Google Fit, Android 9+. Reads the phone's built-in step counter.

Wearables

Anything that writes to Health Connect — Samsung Galaxy Watch, Fitbit, Garmin, Pixel Watch.

Integrity

Google Play Integrity API + step pattern analysis catches mechanical and software cheats.

Not allowed

Manual entries, web inputs, step injectors, anything that edits Health Connect data after the fact.


Read enough? Pick a program.

Start with the free Daily Bonus — walk 5,000 steps, earn promo credit toward your first paid pledge. No card, no commitment.

By taking part you agree to the Terms of Service and Privacy Policy. Full mechanics live in the Program Rules.